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THE UNIVERSE OF COSMETIC INPUTS
In an increasingly interconnected world, consumers are looking for products and services that meet their personal wishes and needs. For the cosmetic inputs industry, this means meeting demands for products adapted to various factors such as age, gender, ethnicity, lifestyle, climate and geolocation, among others.
In addition, consumers are increasingly aware of the importance of preserving the environment in the production and consumption of cosmetic inputs. Companies are expected to share these concerns. The industry must be committed to obtaining and using resources responsibly in the development and production of cosmetic inputs, which generates a new level of innovation in all areas of the industry.
THE NEW REALITY OF COSMETIC INPUTS
As social and environmental responsibility gains strength and attention in the media, it has a great impact on consumer purchasing decisions. As the cosmetics industry grows and becomes increasingly competitive, it is essential to think about brand positioning to meet this new demand.
Using sustainable, organic and/or vegan cosmetic inputs, which do not condone environmental degradation in any of their processes, is a big step towards a competitive distinguishing feature.
This new brand positioning is beneficial in many ways, as consumers feel they are welcomed, and that their concerns are met by the company they admire. Moreover, this behavior directly reflects on the company’s profitability.
HIGHLIGHTED AS A COSMETICS INPUT COMPANY
Atina Ativos Naturais is a company that for years has been concerned with meeting the technological demands of the cosmetics market, without processes that cause a negative impact on the environment. As a consequence of its care in production, this manufacturer of cosmetic inputs has become a supplier to some of the largest cosmetics companies on the national and international markets.
Among its main products is natural alpha-bisabolol, an oil extracted from the candeia tree with anti-inflammatory, anti-irritant and depigmentant properties, which can be used in preparations of various cosmetics. As a way of demonstrating its responsibility, Atina has FSC and Ecocert certification, seals that ensure that the entire value chain process is done in a responsible and sustainable manner.
To learn more about Cosmetic suppliesCall 35 2102-1650 or click here and contact us by email.