(+55) 35 21021650 atina@atina.com.br

“We refer to our ingredients as natural assets to underline the value creation for nature, communities and customers”

Atina’s approach towards sustainable innovation: The raw materials used by Atina are found in different Brazilian biomes, such as: Cerrado, Atlantic Forest and Amazon and their transition areas. Atina developed a comprehensive new approach and the structuring of resilient and flexible supply chains, which respect natural supply cycles and guarantee a regular and lasting supply. Atina’s work has benefited, and continues to benefit, more than 20 traditional communities that source natural ingredients across Brazil in a sustainable manner. The following principles guide our work:
Equitable Benefits and Respect for Traditional Knowledge:

Through the realization of equitable commercial agreements, paid directly to local communities, Atina supports the rights and livelihoods of supplier communities throughout the socio-biodiversity supply chain. Furthermore, Atina provides and †amonitors safe working conditions across all communities that we work with. Atina also offers training to many communities.

Transparency, Traceability and Monitoring:

Atina provides clear information to customers about the origin of its products, the means of production and the impacts generated.
It also monitors and evaluates the performance of its suppliers regularly.

Biodiversity Conservation:

Atina selects suppliers who use environmentally responsible methods that preserve local ecosystems.

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Atina’s Sustainability Stories

Atina’s
long term vision for the management of Candeia forests

Atina’s sustained management of Candeia and true commitment to Brazil’s biodiversity, allow our clients to reinforce their own sustainability credentials by actively contributing to create value and preserve the Cerrado biome. Since 2009, Atina has been fully compliant with NOP/USDA standards and has been awarded the Ecocert and FSC certifications.

 

One of our differentials in this process, in addition to our pioneering spirit, is the existence of a technical team fully dedicated to the field process for sustainable harvesting of Candeia wood. Atina’s team is highly qualified to draw up and execute -forest management plans, issue the documents required by the regulatory and tax bodies, obtain the necessary environmental permits, draw up contracts and monitor the impacts and post-harvest regeneration of harvested areas.

The Candeia forest management system proposed by Atina aims to guarantee the efficiency and safety of forestry operations, reduce environmental impact and promote the formation of future stock. Forest management does not put the species at risk; on the contrary, it contributes to regional economic development and neutralizes predatory activity, proving to be the most viable model for extracting forest products in the medium and long term.

 

The media below shows the efforts of one of Atina’s many field teams planting a new Candeia area in the State of Minas Gerais. The images also illustrate the evolution of another planted area, also in Minas Gerais, only 8 years after the plantation. Candeia forests take between 10 – 15 years to reach maturity.

Euterpe Edulis, popularly known as Jussara, is a palm tree native from Brazil’s Coastal Atlantic Rainforest covering the country´s South and Southwest coastal regions, occurring naturally in low and highland forests. It is an endangered species and today’s wild population of Jussara is only a small fraction of what it used to be. Wild Jussara specimens occur sparsely in the Atlantic Rainforest and used to be explored mostly by individual gatherers from local communities to be sold for the consumption of heart-of-palms. This required cutting down the whole tree. Typically, a Jussara palm tree needs at least 10 years before the cut, and the total 400gr of heart-of-palm extracted used to be sold to intermediaries at a very low price.

Today, the species is protected and heart-of-palm is obtained from other fast-growing species that are planted commercially, but including some Jussara plantations as well. Also, Jussara palm trees have become important drivers of reforestation efforts in the region. More recently, conservationists have developed alternative socioeconomic activities that do not require cutting down the palm trees. These involve using the berries (which are extracted annually without harming the tree) for food ingredients, or to take advantage of fallen leaves for roofing of traditional buildings.

Anthocyanox®

Atina is pioneering in the use of the sustainably sourced Jussara berries for cosmetic manufacturing, adding value to suppliers and contributing to the conservation of an endangered species and the restoration of natural habitats, as well as providing innovative value for end customers. Anthocyanox® is an anthocyanin standardized wonder-extract obtained from the berries. It is a burgundy-colored dry extract that has a very high anthocyanin concentration. Jussara berries have more than 11,8 times the concentration of antioxidants found in Açaí berries, another Brazilian palm tree. Clinical tests conducted in France QIMA laboratory have confirmed anti-oxidant effectiveness materially higher than most other natural ingredients. Currently, we are sourcing Jussara berries from two small communities in the states of São Paulo and Rio de Janeiro. Brazil’s coastal Atlantic Rainforest spreads over a broad range of latitudes. Harvesting of berries is highly seasonal and geographical diversification of the supply chain is our strategy to viably source across different seasons.

Babassu Collection: The Repurposing Art

The babassu production chain is one of the most representative of plant extraction in Brazil, and there are countless economic potentialities and activities that can be developed from it. The Mata dos Cocais is a habitat with a high concentration of babassu spreading over the transitions between the Caatinga, Cerrado and Amazon Forest in central Brazil and occupying about 18 million hectares.

The manufacturing process for Babassu Collection products involves a partnership between Atina and the collecting communities, which guarantees regularity of supply, quality, fair prices, and good manufacturing practices throughout the production chain. By upcycling the raw materials into items with greater added value, Atina brings its expressions of sustainability, creativity and, occasionally, exclusivity to the market, into three innovative products: Wawhite, Babassu Oil and Babassu Scrub.

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